Assignment Request and Who is KG Industries
During a recent shoot in Cawston, BC, just north of Osoyoos I was fortunate to work with KG Industries. With me during the entire shoot was a dynamic pair of individuals, Andrea and Kirstie of Velvet Theory Inc. VT are an independent creative agency out of Calgary. They both put in a brilliant effort with shot lists, coordination and creative direction. They were vital in helping to create some powerful content.
Throughout the course of a long but enjoyable day we focused on: Aerial/drone site content, headshots and group shots, interior content (shipping/receiving, packaging, manufacturing, welding, assembly and finishing). During our staged actions we covered: Measuring, tuning, lifting, cutting, employee interaction and client connections. Because Velvet Theory had done such a good job on shoot prep we were able to get everything done within a ten hour timeline.
Taken from KG Industries’ webpage:
‘At KGI, we believe that reliability is the product of innovative engineering, attention to detail, and true dedication. With these values Al Genberg co-founded the company back in 1978 and these same values run deep through KGI today under Al’s son, Luke Genberg. Manufacturing of functional, reliable heavy-duty axles is the absolute priority for us.
Our family of employees live and breathe KGI values, otherwise you don’t stay for very long. A few of our employees who have been with us from the start are still with us today. We are a relatively small heavy duty axle manufacturer, numbering about 30 full-time employees who build approximately 3,500 axles per year. But what we lack in size, we make up in capability.’
‘We take great pride in designing and manufacturing each of our products with the goal of providing the highest quality and performance possible at a reasonable price.
At KGI we use only the highest-quality materials, and thorough quality control techniques to insure the reliability and long life of our products.
Our reputation rests on our steadfast pursuit of this policy in our specialty axle products.
Specialty axles
When you purchase any product from KGI, we encourage you to compare it, as we do, to competitive products for quality and performance. We believe this process will enhance your appreciation for the product you select.
We are able to focus on producing smaller volume, heavy-duty axles for specialized applications such as our staple Self-Steer, Force-Steer, and Off-Highway axles. In addition we often work with companies on engineering axles for their specific needs. Our standard heavy-duty over the road axles can be configured to a very high degree. These work with various suspensions, brake sizes, single and dual wheels, and various load ratings.’
Worldwide distribution
‘Being close to the US border makes it cost effective for us to ship axles to our US customers FOB Washington State. Furthermore you will find our axles on equipment across north and south America and as far south as Chile, Australia and New Zealand.’
The importance of strong visual content
Although the day was a long one it was truly enjoyable. Everyone we worked with was accommodating, patient and understood the importance of what the assignment meant. Striking visual marketing material is one of the best ways to showcase and grow a business. Having continuity in the creative process is one of the main keys to success.
To see more example of my commercial work, head over to my portfolio page here.
Cheers! Kelly
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