Profiles of Education – Commercial Work in Vancouver

Last week found me in the beautiful city of Vancouver working on a commercial project promoting certain post secondary institutions.  Because I’ve been down there quite a bit over the last year, I find myself enjoying the big city work environment more and more.  The trend looks to continue as the projects grow and expand and thus the creativity and execution must do the same.  This is the part of my work that I truly enjoy; walking into an institution or corporation and with only a previous phone call or two to my contact person, going to work producing a product everyone is happy with.

Of course at one time I would have found this extremely intimidating, but thankfully the only real downfall to working in any major city is finding my way around and making sure I’m on time.  I have to give most of the credit to Siri to be honest 🙂  Without her traveling with me my stress levels would be much different!

This particular (ongoing) project deals with Colleges or Universities, specializing in a number of areas of education, making the execution of the photography more interesting, thanks to the diversity of content.  This week saw me at Langara College, St. Elizabeth Health Career College and the Canadian Electrolysis College.  Four institutions remain, with Thompson Rivers University being slated for this week, the remaining three in Vancouver/Victoria.

After deciding on a main image theme, with supplemental images included it’s my job to conceptualize.  Being a very visual thinker this can be a bit difficult without having seen the space or grounds of the institution before showing up.  But, like with most things, they get easier, and more elaborate with some experience and a better comfort level even without exact layout details.

What I definitely enjoy now, more than ever is meeting and getting a creative flavour from my clients, and then working with them in a team atmosphere.  In fact I make it a point to tell them that I work as a team, just to make sure they don’t get the impression that this is my show.  After this is definitely not my show, it’s theirs, I’m merely the catalyst that makes everything come to life.  The two days went well, were very enjoyable, and I look forward to finishing up in the next couple of weeks.

To see more of my work, go to my portfolio here.  Cheers!